The Cold Approach

Pick-up artistry. Game. Seduction coaching…
Whatever you call it, it’s a multi-million-dollar industry where men learn strategies to meet and sleep with women.

The Cold Approach is a quickfire, whip-smart four-hander that takes a stingingly satirical look at this toxic subculture.


Jay is a fast-talking seduction coach.
Adam is one of his students, desperate to transform his love life...
Cassie and Sarah are caught in the crosshairs.

Come and see this riotous new play that raises big questions about sex, sexism, masculinity and accountability.


Bootcamp Lesson 1:

If you say sorry, she’ll say sorry. Sorry little sorry-boy, I’m off to shag an alpha. And that my friends, is the law of the jungle.



Adam Deary - Jay Spears

Sophia Hirsch - Sarah

Eddie House - Adam

Rachel Morris - Cassie


Writer-Director - Rufus Love

the cold approach.jpg

by Rufus Love

Ticket Information

Performances start 7:30pm

£10 Full Price

£8 Concessions

Concessions offered to pensioners, unemployed, students, registered disabled and under16s.